I noticed that you have been working on your LinkedIn profile the last few days. Enhancing your LinkedIn profile is one of the most important things you can do to enhance visibility for you AND ABC Company.
Content created on LinkedIn is heavily searched by the major search engines. Just try searching for your name -- your LinkedIn profile is probably on the first page of the results.
It's fair to ask "why would anyone be searching for me anyway"? If they already know my name, then they should know how to find me. Well, that's the point. ALL of the content in your LinkedIn profile is indexed. So enhancing the description of ABC Company and your products on LinkedIn will improve traffic back to your main web site.
Here is a short list of things you need to do for your LinkedIn profile:
- Think about the search terms that people would use to find your company. Write content in your personal summary and job history sections that uses these search terms. It's not just about YOU, it's also about your company.
- Create a separate company profile for ABC Company in LinkedIn.
- I would encourage others at ABC Company to enhance their profiles. They will be using LinkedIn to find new customers.
- Make sure you point back to the ABC Company web site using both the web site links area and within the content.
Spending some time every day building your network on LinkedIn is valuable, but it's more important to have good content (words) in your summary and job history. Remember -- write about the company as well as you personally.
There is a huge amount of other things that can be done to enhance ABC Company's visibility on the Internet. This just happens to be one you can do yourself.
Let me know if you need some help!