The earliest corporate web sites were basically electronic brochures. The rapid growth in consumer preferences for using the Internet to find products or services to purchase along with new social media platforms require new strategies for your prospective customers to find you.
This course focuses on practical techniques for growing sales by building your brand on the Internet. We will not be spending much time on theoretical concepts. We are going to discuss the concepts of optimizing your web site to generate new traffic along with other Internet marketing strategies. We will cover more than web site search engine optimization.
The class format is lecture with instructor-led demonstrations. It is not necessary to bring a laptop to class, but if you bring one you will be able to connect to the Internet.